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With users numbering in the hundreds of millions, Facebook is fast becoming an important online news-content provider: In January 2010, it accounted for 3.5% of upstream visits to sites in the News and Media category, surpassing Google News, which accounted for 1.39% of visits, according to Hitwise Intelligence.

Meanwhile, Google Reader accounted for 0.01% of upstream visits to News and Media websites in January, about the same level as a year ago.

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Facebook was the fourth most popular website in driving traffic to News and Media sites, after Google, Yahoo, and MSN:

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