The world's most valued brands are recovering from the recession faster than the Standard & Poor's 500 as a whole: the BrandZ* Top 100 brands have returned a 28% higher yield than the S&P 500, and are becoming profitable ahead of the market, according to Millward Brown.
"Our new analysis reveals that as the stock market recovers, the share prices of companies who [sic] have invested in developing strong brands are recovering fastest," said Joanna Seddon, CEO of Millward Brown Optimor. "Companies that continue to invest in their brands in a recession emerge with a sustainable competitive advantage."
Post-Recession Consumer Behavior: The Cheaper the Better
Companies waiting for a return to normality following the recession may be disappointed to find that their customers have tried cheaper products––and actually like them, according to separate research from McKinsey & Company.
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