Spending on digital advertising and marketing is forecast to reach $119.6 billion in 2010, overtaking the $111.5 billion projected for print advertising during the same period, according to a study from Outsell.
Overall, US spending on advertising and marketing will reach $368 billion in 2010, up 1.2% from a year earlier, Outsell forecasts.
B2B Marketing Findings
B2B marketers spend over one-half of their digital budgets on their websites, according to Outsell. That commitment is expected to increase 7.5% this year. Search engine marketing, which accounts for the second- largest share of the B2B marketing spend (15%) is expected to increase 17%.
Investments in social networking and webinar-related spending are also expected to increase, 43% and 26%, respectively.
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