Ad Spending Share by Medium, December 2009
Published on March 17, 2010
Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television, when including local TV, accounted for some 60% of ad spending for the month.
Download the Excel file of the above data.
Note: Nielsen's spending estimates for the Internet are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
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