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Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy after becoming a fan, according to a study from Chadwick Martin Bailey.

Moreover, 79% of those who follow brands on Twitter are more likely to recommend those brands after following them, and 60% of Facebook fans say the same for Facebook.


Below, other findings from the Chadwick Martin Bailey study, Why Social Media Matters to Your Business, conducted by iModerate Research Technologies.

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