Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Email Users Take Risks With Spam

March 26, 2010

Email users look for a variety of signs to identify spam in their inboxes: 75% look at senders' names or addresses and 67% look at subject lines, while approximately one-half cite unusual language, email content itself, spelling mistakes, or poor grammar as signs that email may be spam, according to Ipsos Public Affairs.

Six out of ten email users (61%) say they don't open email when they suspect it is spam. Some 44% move such email to their junk mail folder and 39% hit the "spam" button. Just 9% report the problem to their ISP (Internet service provider) or ESP (email service provider) and 7% do so to a government or reporting agency.

Nearly one-half (47%) of email users delete suspect email without flagging it as spam.

Below, other findings from the 2010 Messaging Anti-Abuse Working Group (MAAWG) Email Security Awareness and Usage Survey, a six-country study by Ipsos Public Affairs.

Nearly one-half (44%) of email users surveyed classify themselves as "somewhat experienced" with security on the Internet, including firewalls, spam, junk mail, and computer viruses.

Over one-third (36%) consider themselves "not very" or "not at all experienced," while 20% consider themselves "an expert" or "very experienced."

Who Is Opening Spam—and Why?

Some 43% of email users say they have opened an email they suspected was spam, though fewer have taken more risky behaviors such as clicking on a link (11%), opening an attachment (8%), replying to (4%), or forwarding (4%) an email they suspected was spam.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!