Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of those age 65+, according to a Merkle Inc. study of mobile adoption and use.
However, despite those differences, SMS (short message service) texting is no longer the exclusive domain of younger demographics: 26% of all consumers who use text messaging say they have opted in to receive mobile marketing communications via SMS.
One-half of online consumers (50%) now have a mobile phone that can access the Internet. Among that population, 56% say they access the Web via mobile device and roughly 40% access the Web at least once a day.
Consumers with an Internet-enabled phone are also one-third more likely to be active on top social networks.
Mobile users under age 40 are more likely than older users to access the Web via mobile device, with the highest penetration among consumers age 30-39 (66%).
Below, other findings from the View from the Mobile Inbox 2010, which examines the adoption and use of mobile by demographic.
Email via Mobile Device