Nearly one in five US Internet users (18%) say they have purchased a product because of something they have seen on a social networking website—such as Facebook or Twitter—yet social sites continue to receive low trust and privacy ratings from consumers of all ages, according to a survey from Vision Critical.
Even so, 28% of Internet users age 18-34 say they have purchased a product because of something they have seen on a social networking site.
Below, other findings from Vision Critical's three-country survey on social media.
Trustworthiness of People, Media
Though online social networking sites bring consumers closer to the most-trusted parts of their lives—their family and friends—consumers place little trust in the sites themselves: just 12% say they fully trust social networking sites, while only 8% trust online forums, blogs, and reviews.
Take the first step (it's free).
You may also like:
- Four Types of Influencers for Your Influencer Marketing Campaigns
- On Social Media, a Little Brand Personality Goes a Long Way
- Instagram Stories 101: What Marketers Need to Know [Infographic]
- Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
- The Next Big Influencer Platforms and Trends in Social Media Engagement