Nearly six in ten online consumers (58%) say they start their day by checking email, whereas 20% head straight to search engine sites and 11% check in with Facebook, according to a study by ExactTarget.

Email-first and Facebook-first consumers together constitute over two-thirds of all online adults, but each group comprises a distinct type of customer, ExactTarget found:

Email-First Consumers...

  • Tend to be task-oriented, subscribing to more email and interacting with brands across email and social media channels to find deals, promotions, and new product information
  • Tend to check their email more often throughout the course of the day

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