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Average Value of Facebook Fan: $136.38

June 15, 2010
  |  6,471 views

Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse.

In addition, fans are 41% more likely than non-fans to recommend a fanned product to their friends.

Below, other findings from the Value of a Facebook Fan: An Empirical Review, issued by Syncapse in association with hotspex.

Among 20 top Facebook brands studied,* the average annualized value of an individual fan is $136.38. The five measured variables that contribute to that value are product spending, brand loyalty, propensity to recommend, brand affinity, and earned media value:


Among the 20 top brands, McDonald's registered the largest variability in annualized spending between fans and non-fans, with fans reporting spending $159.79 more per year than non-fans.

In contrast, Oreo registered the lowest variability in spending between fans and non-fans, with fans reporting spending just $28.52 more per year than non-fans.




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Comments

  • by Utpal Mon Jul 5, 2010 via web

    thanks.. this would be the US stats if I am not wrong... or do they indicate the global percentage?

  • by SMM Wed Nov 17, 2010 via web

    Really interesting results!
    Would it be possible to get the full version of the study?
    I would appreciate that very much!
    Thank you very much in advance.

  • by tdemarco23 Tue Oct 11, 2011 via web

    Has this study been done in other major markets outside of the US?

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