Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Average Value of Facebook Fan: $136.38

June 15, 2010

Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse.

In addition, fans are 41% more likely than non-fans to recommend a fanned product to their friends.

Below, other findings from the Value of a Facebook Fan: An Empirical Review, issued by Syncapse in association with hotspex.

Among 20 top Facebook brands studied,* the average annualized value of an individual fan is $136.38. The five measured variables that contribute to that value are product spending, brand loyalty, propensity to recommend, brand affinity, and earned media value:

Among the 20 top brands, McDonald's registered the largest variability in annualized spending between fans and non-fans, with fans reporting spending $159.79 more per year than non-fans.

In contrast, Oreo registered the lowest variability in spending between fans and non-fans, with fans reporting spending just $28.52 more per year than non-fans.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment


  • by Utpal Mon Jul 5, 2010 via web

    thanks.. this would be the US stats if I am not wrong... or do they indicate the global percentage?

  • by SMM Wed Nov 17, 2010 via web

    Really interesting results!
    Would it be possible to get the full version of the study?
    I would appreciate that very much!
    Thank you very much in advance.

  • by tdemarco23 Tue Oct 11, 2011 via web

    Has this study been done in other major markets outside of the US?

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!