Average Value of Facebook Fan: $136.38
Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse.
In addition, fans are 41% more likely than non-fans to recommend a fanned product to their friends.
Below, other findings from the Value of a Facebook Fan: An Empirical Review, issued by Syncapse in association with hotspex.
Among 20 top Facebook brands studied,* the average annualized value of an individual fan is $136.38. The five measured variables that contribute to that value are product spending, brand loyalty, propensity to recommend, brand affinity, and earned media value:
Among the 20 top brands, McDonald's registered the largest variability in annualized spending between fans and non-fans, with fans reporting spending $159.79 more per year than non-fans.
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thanks.. this would be the US stats if I am not wrong... or do they indicate the global percentage?
Really interesting results!
Would it be possible to get the full version of the study?
I would appreciate that very much!
Thank you very much in advance.
Has this study been done in other major markets outside of the US?