Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse.

In addition, fans are 41% more likely than non-fans to recommend a fanned product to their friends.

Below, other findings from the Value of a Facebook Fan: An Empirical Review, issued by Syncapse in association with hotspex.

Among 20 top Facebook brands studied,* the average annualized value of an individual fan is $136.38. The five measured variables that contribute to that value are product spending, brand loyalty, propensity to recommend, brand affinity, and earned media value:

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