Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR, according to a study by GetResponse.

Among email messages studied (those sent via the GetResponse email marketing platform), emails with one sharing icon returned on average an 8.7% CTR, while messages with 3+ social sharing icons generated 11.2%.

Below, other findings from Email Marketing and Social Media Integration Report, which studied 500 million emails sent by small and medium-sized business (SMB) and small office and home office (SOHO) businesses via the GetResponse email marketing platform.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...