Email CTRs Higher With Social Media Sharing
Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR, according to a study by GetResponse.
Among email messages studied (those sent via the GetResponse email marketing platform), emails with one sharing icon returned on average an 8.7% CTR, while messages with 3+ social sharing icons generated 11.2%.
Below, other findings from Email Marketing and Social Media Integration Report, which studied 500 million emails sent by small and medium-sized business (SMB) and small office and home office (SOHO) businesses via the GetResponse email marketing platform.
On average, 60% of all social emails sent via GetResponse include one sharing option; 26% link to two social networks; 11.2% link to three or more.
Twitter maximizes CTRs: Integrating email messages with a Twitter sharing option returns CTRs of 10.2% on average—roughly 40% higher than messages sent without social media links.
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Comments
Interesting article. The one area I struggle with is what content are you "sharing" in an email. Is this a link to follow the sender on Twitter or is this a link to retweet or "Like" the email content (that is also published on an separate micro-site or blog)? I think there is often confusion between sharing and following.
I would also be interested in hearing if you are embedding just a link in the email or are able to insert more code, such as the Facebook 'Like' button? Does this then work in all mail clients?