Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

AMA Salary Survey: Marketers Cautiously Optimistic

July 12, 2010

Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent.

However, nearly two in five surveyed marketers (38%) say although their compensation has increased in 2010, that increase has been less than 10%.

Below, other findings from 2010 Trends in Marketing: Salaries, Strategies, and Beyond, by the AMA and Aquent.*

Concerns Over Meeting Goals

Along with compensation levels, marketing budgets have also edged up slightly: 38% of marketers say their 2010 budget is larger than it was last year; 30% say their budget has dropped below 2009 levels.

Still, many marketers are skeptical they can meet their 2010 marketing objectives: Only 16% strongly agree they have the necessary staff for meeting their organization's marketing objectives; 58% say they are unprepared given the resources they now have.

And only 15% of marketers strongly agree their teams are well-equipped to handle new trends and technologies that affect their business.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Katya M Mon Jul 12, 2010 via web

    That's great news, we're one step closer to the recovery. However, I'm still concerned because it seems that when before the crisis we saw both pay raises and intensive recruitment, now we're seeing an improvement only in compensation. Recruitment's still very much behind.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!