Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent.
However, nearly two in five surveyed marketers (38%) say although their compensation has increased in 2010, that increase has been less than 10%.
Below, other findings from 2010 Trends in Marketing: Salaries, Strategies, and Beyond, by the AMA and Aquent.*
Concerns Over Meeting Goals
Along with compensation levels, marketing budgets have also edged up slightly: 38% of marketers say their 2010 budget is larger than it was last year; 30% say their budget has dropped below 2009 levels.
Still, many marketers are skeptical they can meet their 2010 marketing objectives: Only 16% strongly agree they have the necessary staff for meeting their organization's marketing objectives; 58% say they are unprepared given the resources they now have.
And only 15% of marketers strongly agree their teams are well-equipped to handle new trends and technologies that affect their business.