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AMA Salary Survey: Marketers Cautiously Optimistic

July 12, 2010
  |  4,873 views

Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent.

However, nearly two in five surveyed marketers (38%) say although their compensation has increased in 2010, that increase has been less than 10%.

Below, other findings from 2010 Trends in Marketing: Salaries, Strategies, and Beyond, by the AMA and Aquent.*

Concerns Over Meeting Goals


Along with compensation levels, marketing budgets have also edged up slightly: 38% of marketers say their 2010 budget is larger than it was last year; 30% say their budget has dropped below 2009 levels.

Still, many marketers are skeptical they can meet their 2010 marketing objectives: Only 16% strongly agree they have the necessary staff for meeting their organization's marketing objectives; 58% say they are unprepared given the resources they now have.

And only 15% of marketers strongly agree their teams are well-equipped to handle new trends and technologies that affect their business.


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  • by Katya M Mon Jul 12, 2010 via web

    That's great news, we're one step closer to the recovery. However, I'm still concerned because it seems that when before the crisis we saw both pay raises and intensive recruitment, now we're seeing an improvement only in compensation. Recruitment's still very much behind.

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