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Recession: How-to articles covering the latest marketing tactics, tips, and strategies.
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Build Customer Loyalty With Rewards and Other Tactics That MotivateSha FakiriThe digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
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Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next JobDebra FeldmanAnticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an ...
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Funny Ads Beat Frugal in Good Times and BadHumorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report by Nielsen, which examined the advertising effectiveness of more than 4,000 ...
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Fewer Americans Buying the Brands They Want MostThe US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to ...
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How to Write Hot-Button Sales Copy in a RecessionBarry DensaNo matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human ...
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How Coupons Discount Your Brand"The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your ...
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Online Video Now Playing in the C-SuiteOnline video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video ...
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Stop Selling and (Instead) Help Your Customers BuySteven Van YoderThe latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back ...
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Three Critical Steps for Securing Your Marketing BudgetLaura PattersonNow that fall is here, you are likely tackling your marketing plan and budget. The pressure for marketing organizations to justify their spending, prove their programs' contribution to the organization, ...
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One Thing Most Viral Campaigns Know Up FrontAs our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
Recession: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]by Matthew Grant"There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author ...
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How-to Articles
- Reversing the Revenue Decline: Three Crucial Steps for Marketing ... by Chris Martinez
- Get Your Message Into the Inbox: The Importance of Warming Up a ... by Gib Olander
- Five Use Cases for AI in B2B Marketing (Beyond Content ... by Dev Ganesan
- We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ ... by Dr. Joel Davis Brown
- How to Safeguard Brand Reputation in an Increasingly Risky ... by Janak Bhawnani