Small-business advertisers spent on average $2,231 on search advertising in the second quarter of 2010, up 159.7% from the $859 spent in the same period a year earlier, and up 1.4% from the $2,201 spent in the first quarter of 2010, according to a WebVisible study based on its small-biz clients.
Advertisers also increased investments on keyword inventory: The average keyword count per advertiser, which represents root keywords (vs. individual bid units with geographic modifiers), increased to 75 keywords in the second quarter, up 5% from the previous quarter.
Below, other findings from the State of Small Business Online Advertising for the second quarter of 2010.
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