Small-business advertisers spent on average $2,231 on search advertising in the second quarter of 2010, up 159.7% from the $859 spent in the same period a year earlier, and up 1.4% from the $2,201 spent in the first quarter of 2010, according to a WebVisible study based on its small-biz clients.

Advertisers also increased investments on keyword inventory: The average keyword count per advertiser, which represents root keywords (vs. individual bid units with geographic modifiers), increased to 75 keywords in the second quarter, up 5% from the previous quarter.

Below, other findings from the State of Small Business Online Advertising for the second quarter of 2010.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.