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Teen Social Media Influencers Wield Power Online and Offline

August 13, 2010

The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text messages, but they are also more likely to spend time influencing their peers and socializing offline, according to a survey from myYearbook and Ketchum.

Teen social media influencers—defined in the study as the top 15% most active and most engaged teens in the myYearbook community—are more likely than other teens to engage in various digital activities:

  • 97% spend over two hours a day on social media sites (vs. 79% of other teens).
  • 95% update their status at least once a day (vs. 67%).
  • 91% have more than 500 friends in their social networks (vs. 61%).
  • 88% send more than 3,000 texts a month (vs. 63%).
  • 61% have organized a special social event or Web/fan page for friends (vs. 19%).

Just 16% of teen social media influencers say they use a location-based mobile application, such as Foursquare or Gowalla.

Below, other findings from the Social Media Teen Influencer Survey.

Offline Activities

As active as they are online, teen social media influencers are nearly 40% more likely than other teens to have attended a party during the previous weekend and 20% more likely to have had a friend visit them at home in the previous week.

Active, Influential Consumers

Teen social media influencers also like to talk about what they buy: 87% say they share information about the products they use with their friends, compared with 50% of other teens.

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