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Video-Based Email Marketing Growing, Despite Challenges

October 19, 2010

Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their email marketing programs, according to a survey from the Web Video Marketing Council.

An additional 24% of surveyed marketers are considering the use of video in their email marketing programs.

In addition to improving CTR, most marketers (73%) say video-based email marketing is more likely than static content to generate higher conversion and purchase rates. Only 5% of marketers say integrating the two formats makes no difference, or has a negative impact on conversion and purchase rates.

Moreover, most marketers view video based-email marketing favorably: 52% say it is the wave of the future and 44% are intrigued by the opportunity (44%).

Below, other findings from The 2010 Video Email Marketing Survey and Industry Trends Report, conducted by the Web Video Marketing Council in conjunction with Flimp Media and ExactTarget.

Though gaining in popularity, using of video with email marketing poses a range of technical and content challenges that effect its adoption as a common marketing practice.

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