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Best Day for B2B Ads? It Depends

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Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a study by Bizo. However, a professional's industry is an even better indicator of when one is most likely to take action on digital ads.

The days on which B2B professionals are most likely to respond to digital ads vary by industry. Interestingly, those days on which industry professionals are most likely to click on ads are usually not the same as those they act on.

Across five professions studied, clicks-through and conversion rates for online ads served reveal the following:

  • Agriculture professionals are most likely to take action on ads shown to them on Tuesday, and 50% more likely to do so on Tuesday than for ads shown on Sunday, the day they are least likely to take action. But agriculture professionals are most likely to click on ads shown to them on Wednesday.
  • Software professionals are most likely to take action on ads served on Tuesday, and 600% more likely to do so on Tuesday than for ads served on Sunday, the day they are least likely to take action.
  • Medical professionals are most likely to take action on ads served on Thursday, and 35% more likely to do so on Thursday than for ads served on Saturday, the day they are least likely to act.
  • Real Estate professionals are most likely to take action on ads shown on Saturday, and 99% more likely to do so on Saturday than for ads shown on Wednesday, the day they are least likely to act.
  • Small Business professionals are most likely to take action on ads shown on Sunday, and 39% more likely to do so on Sunday than for ads shown on Saturday, the day they are least likely to take action.

Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.



About the data: Findings are based on data from the 85 million online business professionals currently in the Bizo network, representing 70% of the US business population, compiled from campaigns run in the third quarter of 2010.


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