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Banner Ads Most Ignored on Web

December 21, 2010
  |  4,812 views

More than three in five Americans (63%) say they ignore or disregard Internet adsaccording to a new Adweek Media/Harris Interactive poll. Internet banner ads are the most ignored (43%), followed by search engine ads (20%).

Smaller percentages of surveyed adults say they ignore TV ads (14%), radio ads (7%), and newspaper ads (6%).

Overall, more than four in five Americans (91%) say they ignore some ads.

Below, other findings from the Adweek Media/Harris Interactive Poll.


Few Differences by Gender

There is only a slight difference in those ads men and women tend to ignore: 42% of men and 45% of women say they ignore Internet banner ads the most, one in five say they ignore banner and search engine ads (20% and 21%, respectively), while somewhat fewer say so about TV ads (15% and 13%), radio ads (7% and 8%), and newspaper ads (6% and 5%).

Older Adults Ignore TV Ads Most


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