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Web-based Email Use Declines as Mobile Soars

January 31, 2011

More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email  via mobile device as of November 2010, up 36% from the 51.6 million who did so a year earlier, according to comScore Media Metrix. Meanwhile, fewer visited Web-based email destinations during the period, and spent less time on such sites when doing so.

Moreover, some 43.5 million mobile users accessed email via mobile on a nearly daily basis as of November, up 40% from the 31.2 million who did so in the same period a year earlier.

Below, other findings from comScore's report on mobile and Web-based email use, comparing three-month averages ended Nov 2010 with those ended Nov 2009.

Shifts to Mobile Communications, by Age and Gender

Accessing mobile email increased by double-digits across all age segments, with two younger age groups showing the highest propensity to access email via mobile: Adults age 25-34 were 60% more than likely than mobile users on average to access mobile email; those age 18-24 were 46% more likely to do so.

Overall, men were 14% more likely to be users of mobile email.

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  • by Melissa Cahoon Mon Jan 31, 2011 via web

    These statistics are extremely important for interactive marketing agencies that send blanket and customized emails for their clients. Making sure our emails are available on smart phones as well as "click-able" (interactive) can either make or break an email campaign. Great organization of the information!

    Melissa Cahoon
    Interactive Marketing Intern @3birdsmarketing

  • by Sanjay Tue Feb 1, 2011 via web

    Extreemly useful for marketing executives planning online and mobile campaigns .. its a crutial insight given the fact that in India the peneration level of mobile has grown considerably.. planning seemless campaigns across mediums will help ..

  • by Debra Gaynor` Wed Feb 2, 2011 via web

    Looks like there is a great opportunity to market to young women via mobile. I just hope we can still do and not let the English language decline into acronyms....LOL

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