More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so a year earlier, according to comScore Media Metrix. Meanwhile, fewer visited Web-based email destinations during the period, and spent less time on such sites when doing so.
Moreover, some 43.5 million mobile users accessed email via mobile on a nearly daily basis as of November, up 40% from the 31.2 million who did so in the same period a year earlier.
Below, other findings from comScore's report on mobile and Web-based email use, comparing three-month averages ended Nov 2010 with those ended Nov 2009.
Shifts to Mobile Communications, by Age and Gender
Accessing mobile email increased by double-digits across all age segments, with two younger age groups showing the highest propensity to access email via mobile: Adults age 25-34 were 60% more than likely than mobile users on average to access mobile email; those age 18-24 were 46% more likely to do so.
Overall, men were 14% more likely to be users of mobile email.