US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from an estimated $873 million spent in 2010, according to a report by BIA/Kelsey.
A number of key variables may impact that forecast, BIA/Kelsey notes, such as growth in the number of cities or sites, registered users, average transactions per year, average price per transaction.
Accounting for such variables, the deal-a-day market could climb as high as $6.1 billion by 2015 (a 47.4% CAGR), whereas a very conservative outlook pegs the space at $2.1 billion (19.7% CAGR).
There are now more than 200 players in the group-buying market, targeting an estimated 178 cities (locations) and 102 million people in the US, according to BIA/Kelsey.
Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.
Groupon and Living Social Lead the Pack
- Groupon attracted 14.7 million unique visitors in January 2011, down 5.9% from 15.6 million in December 2010.
- Living Social attracted 10.2 million unique visitors, up 43.9% from 7.1 million from in the previous month.(In January, LivingSocial registered a short-term market share increase from its Jan-19 national Amazon deal in which 1.3 million Amazon gift cards were sold.)
Overall, the number of unique visitors traveling to group-shopping sites increased roughly 820% from Jan 2010 to Jan 2011, according to Compete.