US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from an estimated $873 million spent in 2010, according to a report by BIA/Kelsey.
A number of key variables may impact that forecast, BIA/Kelsey notes, such as growth in the number of cities or sites, registered users, average transactions per year, average price per transaction.
Accounting for such variables, the deal-a-day market could climb as high as $6.1 billion by 2015 (a 47.4% CAGR), whereas a very conservative outlook pegs the space at $2.1 billion (19.7% CAGR).
Take the first step (it's free).
You may also like:
- The Most Annoying Types of People on the Internet [Infographic]
- Brand Posts on Instagram: Engagement and Frequency Trends
- TikTok: The Next Big Thing in Video Marketing? [Infographic]
- Less Facebook, More Snapchat: How Social Media Habits Vary Among Generations
- Eight Practical Yet Powerful KPIs for Measuring Influencer Performance