Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a brandaccording to a survey from The Nielsen Company.

Celebrity fans and followers are more likely to offer advice and opinion to fellow online consumers, particularly on entertainment topics. For example, 32% of adult fans of celebrities online frequently provide advice on movies, and such fans are 44% more likely to do so than online adults on average.


Some 28% of adult fans of celebrities offer opinions on music, and they are 56% more likely to do so than online adults on average. Similarly, 28% offer guidance on TV programs (34% more likely to do so).

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...