More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo.
Asked to rank their top 3 priorities over the next 18 months, marketers also cite paid search and SEO (55.4%), social media (48.2%), and email (31.3%).
Below, other findings from Bizo's Online Marketing Survey of 130 marketers, conducted in March 2011.
Benefits of Display: Site Traffic, Conversion
Among marketers who say they stepped up display advertising in 2010, the top-cited benefits have been increased site traffic (52.9%), more conversions or desired actions (e.g., whitepaper downloads, free-trial sign-ups, etc.)(45.7%), and increases in qualified leads generated (38.6%).
Roughly one-third of marketers cite increased ad clicks (31.4%), increased site traffic of specific business segments (31.4%), and improved search results (30.4%) as a benefit of their display ad efforts.