Online advertising appears to be back on track: US Internet ad revenues reached an all-time high of $26.0 billion in 2010, up 14.9% from $22.7 billion in 2009, fueled by growth in display-related formats, according to the Interactive Advertising Bureau (IAB).
Interactive revenues for the second half of 2010 reached a record $13.9 billion, up 18.3% from $11.8 billion in 2H09.
- Search was the most popular ad format in 2010, accounting for 46% of total revenues, down 1 percentage point (PP) from 46% in 2009. Search revenues totaled $12.0 billion, up 12.2% from $10.7 billion in 2009.
- Display-related formats—digital video commercials, ad banners and display ads, sponsorships, and rich media—accounted for 38% of the total ad market in 2010, up from 35% in 2009. The category grew 24% year over year (YOY) in 2010, reaching $9.82 billion in annual revenues.
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