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Fully six in ten marketers (60%) say they plan to increase spending on virtual events and environments in 2011, while 42% plan to decrease spending on physical conferences and tradeshows during the year, according to a survey from Unisfair.

Below, other findings from Unisfair's second annual report titled The Future of Virtual Business Environments (2011), based on a survey of 550 marketers.

Bigger Audiences, Less Money

Nearly two-thirds of marketers (64%) say a key benefit of virtual events is reaching larger audiences for less money, while 40% cite a related benefit—getting the same or better results for less money.

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