Fully six in ten marketers (60%) say they plan to increase spending on virtual events and environments in 2011, while 42% plan to decrease spending on physical conferences and tradeshows during the year, according to a survey from Unisfair.
Below, other findings from Unisfair's second annual report titled The Future of Virtual Business Environments (2011), based on a survey of 550 marketers.
Bigger Audiences, Less Money
Nearly two-thirds of marketers (64%) say a key benefit of virtual events is reaching larger audiences for less money, while 40% cite a related benefit—getting the same or better results for less money.
Roughly one-quarter of marketers (27%) say attending virtual events (rather than physical ones) is less hassle, reducing the stress of losing luggage, while 24% say virtual events offer the same or better results for less effort; 19% say such events deliver quantifiable results.
Asked what the best part about attending a virtual event is, 58% cite the ability to multitask, while 14% cite the ability to be "invisible" until they're ready to engage with colleagues or vendors.
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Attending from Unusual Places