Webinars: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content
• Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)Cassie Nelson
  Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.
  B2B Marketing, Content, Content Marketing, Lead Generation, Online Learning, Tradeshows/Events, Webinars
• 2016 Webinar Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
  Benchmarking, Content, Content Marketing, Research Summaries, Webinars
• How to Get Marketing Help When You Need ItElaine Fogel
  Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get ...
  Career Management, Hiring Outside Resources, Marketing Operations, Marketing Strategy, Research, Small Business, Strategy, Webinars
• Seven Ways to Increase Your Webinar RegistrationsLauren Barber
  With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Lead Generation, Lead Nurturing, Sales, Webinars
• Six Ways to Include Video in Your Marketing StrategySarah Quinn
  Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full ...
  Content, Content Marketing, Content Strategy, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Social Media
• Webinar Benchmarks for MarketersAyaz Nanji
  What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars ...
  Benchmarking, Content, Content Marketing, Research Summaries, Survey Data, Webinars
• Dramatically Increase Conversions Using the Scarcity PrincipleJosh Brown
  The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to ...
  Customer Acquisition, Customer Behavior, E-Commerce, Pricing, Retail Marketing, Webinars, Websites
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics
• Four Ways Service Companies Can Convert More Customers via EmailDaniel Faggella
  Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
  Content, Email, Email Marketing, Lead Generation, Research, Sales, Surveys, Webinars, White Papers

Webinars: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.
  Content, Content Strategy, Marketing Smarts, Presentations, Public Speaking, Small Business, Webinars

Webinars: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Content Rules! How to Create the Right Kind of ContentBroadcast on 12/3/2010 with Ann Handley, C.C. Chapman
  Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman.
  Brand Awareness, Content Marketing, Customer Engagement, Social Media, Videos, Webinars, White Papers
• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramBroadcast on 4/23/2009 with Ann Handley, Shelley Ryan
  Who is offering online seminars? Lately, it seems like everyone is. Whether you're doing it for lead-gen tactics or no-strings-attached education, you'll learn something invaluable in this session.
  Collaboration, Creativity, Marketing Smarter, Marketing Strategy, Marketing Tips, PowerPoint, Webinars, Writing

Webinars: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Four Essentials for Successful Event PlanningReleased on 8/5/2016 with Matt Heinz
  In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals.
  Project Management, Strategy, Take 10, Tradeshows/Events, Webinars
• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 with Alan Belniak
  In this Take 10, social media expert Alan Belniak shares tips for using the most popular social media networks to build interest for special events. He also provides ideas for inspiring your business colleagues to use their social networks to promote conferences, forums, seminars, webinars, and much more.
  Marketing Tips, Networking, Social Media, Take 10, Tradeshows/Events, Webinars, Word-of-Mouth
• Take 10: 9 Ways to Make Your Webinars Start Strong and Finish BigReleased on 4/1/2011 with Shelley Ryan
  In just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening.
  Content, Customer Engagement, Marketing Tips, Public Speaking, Take 10, Webinars

Webinars: Marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars