Webinars

Webinars: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.
  Marketing Smarts, Webinars
• Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.
  Content, Content Strategy, Marketing Smarts, Presentations, Public Speaking, Small Business, Webinars

Webinars: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Content Rules! How to Create the Right Kind of Contentwith Ann Handley, C.C. Chapman
  Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman.
  Brand Awareness, Content Marketing, Customer Engagement, Social Media, Videos, Webinars, White Papers
• Behind the Online Curtain: Secrets for Building a Successful Webinar Programwith Ann Handley, Shelley Ryan
  Who is offering online seminars? Lately, it seems like everyone is. Whether you're doing it for lead-gen tactics or no-strings-attached education, you'll learn something invaluable in this session.
  Collaboration, Creativity, Marketing Smarter, Marketing Strategy, Marketing Tips, PowerPoint, Webinars, Writing

Webinars: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Four Essentials for Successful Event PlanningReleased on 8/5/2016 with Matt Heinz
  In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals.
  Project Management, Strategy, Take 10, Tradeshows/Events, Webinars
• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 with Alan Belniak
  In this Take 10, social media expert Alan Belniak shares tips for using the most popular social media networks to build interest for special events. He also provides ideas for inspiring your business colleagues to use their social networks to promote conferences, forums, seminars, webinars, and much more.
  Marketing Tips, Networking, Social Media, Take 10, Tradeshows/Events, Webinars, Word-of-Mouth
• Take 10: 9 Ways to Make Your Webinars Start Strong and Finish BigReleased on 4/1/2011 with Shelley Ryan
  In just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening.
  Content, Customer Engagement, Marketing Tips, Public Speaking, Take 10, Webinars

Webinars: Marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars