Only 12% of adult smartphone owners in the US say they use their phones to check in with geosocial services such as Foursquare and Gowalla, whereas 55% use their smartphones to find location-based directions or recommendations, according to a new report by Pew Research.
Nearly six in ten (59%) smartphone owners use their phones to access social networking sites, while 15% use their devices to access Twitter.
Overall, 42% of US adults who own a cell phone own a smartphone (i.e., 35% of all US adults own a smartphone), according to Pew; among them, 58% use a geosocial or a location-based information service of some kind.
Take the first step (it's free).
You may also like:
- 21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]
- Five Things Micro-Influencers Want Brands to Understand in 2019
- Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)
- Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends
- Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]