Despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012—particularly the areas of IT (information technology) and marketing—according to a survey conducted by Doremus and the Financial Times.
Across most budget categories, more companies plan to increase rather than to decrease spending over the next 12 months. As in previous years, IT is the area most likely to record increased spending (37%), followed by advertising and marketing (29%). Fewer companies plan to decrease investments in IT (15%) and marketing (19%) in the coming year.
Fully one-quarter (25%) of companies are increasing spending on R&D (research and development), while 15% are upping their spend on green investments (vs. 16% decreasing spend in that category).
Below, other findings from the eighth annual Decision Dynamics survey among global senior executives, conducted jointly by Doremus and the Financial Times.
Tech, Marketing Providers Rise in Importance
Given such planned investments, surveyed executives view various suppliers as becoming more critical to their business strategies over the next 1-2 years.
Software vendors are expected to register the greatest net increase in importance (26%) to business strategies, followed by advertising and communications services (23%) and computer hardware (11%) providers.