Overall, total annual spending grew 21% in 2011 over 2010 levels, exceeding the 15% to 20% projections issued by Covario in the first quarter.
- North America, powered by the US and Canada, recorded strong spending growth in the quarter: up 11% quarter-on-quarter (QOQ), and up 18% year-on-year (YOY); annualized growth was 10%.
- In the EMEA (Europe, the Middle East, and Africa), growth was down 8% QOQ, but up 9% YOY; annualized growth was 22%.
- APAC (Asia-Pacific) countries continued to dominate growth opportunities in the high-tech industry. QOQ growth was up 8%, while YOY growth was up over 100%; annualized growth was 97%.
Search Market Share
Baidu, which commands the most market share in APAC countries, given its dominance in China, grew 19% QOQ, and 185% YOY.
In North America, fourth-quarter paid-search spending was up 11% QOQ, and up 18% from YOY.
CPCs (cost per clicks) remained relative flat in 4Q11 over 3Q11 levels.