Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of surveyed employers plan to add marketing staff over the next three months, as layoffs continue to fall.
Among the three primary employment indicators tracked each quarter (new hiring, hiring freezes, and layoffs) all have strengthened since the previous survey (conducted in Sept 2011):
- 52% of employers say they plan to add staff in the first quarter of 2012, up 12 percentage points from the 40% reported in the previous quarter.
- 19% of employers now have hiring freezes, down slightly from the 20% reported in September.
- 6% of employers say they are planning layoffs in the first quarter, down from the 8% reported in the previous quarter.
Below, additional findings from Bernhart Associates' Quarterly Digital and Direct Marketing Employment Report for the first quarter of 2012.
B2C markets are leading the jobs recovery: 56% have plans to hire new staff in 1Q12, compared with 48% of B2B employers (up from 42% in the previous quarter).