Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey conducted by Valpak.
Moreover, 49% of women say if they don't have a coupon in hand, they would not buy dinner out; also, 33% wouldn't have their carpets cleaned, and 32% wouldn't buy a gallon of milk, the study found.
Below, other findings from Valpak's 125th Birthday of the Coupons Survey of female consumers in the US.
Results were also broken out by political party affiliation: Republicans were slightly more likely than Democrats to view couponing as American as apple pie (78.2% vs. 70.7%):
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