Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%), according to a new report by BtoB Online and Bizo.

Nearly three in ten B2B marketers (31%) say they have an adequate supply of leads, and 6% say their lead efforts exceed sales pipeline demands.

Below, additional findings from Online Marketing: The Next Frontier, a report based on a survey of 326 B2B marketing professionals, by BtoB Magazine and Bizo.

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