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Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey from Ipsos OTX and Ipsos Global @dvisor.

Similarly, most business professionals prefer email over text messages when receiving promotional offers from brands.

Below, additional findings from Socialogue, a 24-country survey conducted by Ipsos OTX. 

Among Americans surveyed, only 14% prefer to receive promotional messages via text messaging. 

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