Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media.
The new quarterly report is based on a poll of seasoned, senior marketing executives, conducted via the WVMC website and related media channels.
Below, additional findings from The Q4 2011 Video Marketing Survey and Video Trends Report, by WVMC and Flimp Media.
Brand websites (67%) and social media sites (61%) are the most popular channels for sharing video content; however, more than one-half of surveyed senior marketing executives (52%) are using video content in email campaigns, up from 50% a year earlier.
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