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Most Execs Are 'On' Regardless of Time or Location

April 20, 2012

Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves from work after hours, according to a study by gyro and Forbes Insights

Among senior decision-makers, the boundaries between work and leisure have all but disappeared: 

  • 52% say they receive information related to business decisions around-the-clock, including weekends.
  • 63% check work-related email every 1-2 hours during non-work hours.
  • 53% step away from dinner to deal with work-related issues.
  • 98% send work-related emails during the weekends or at night.
The findings highlight the importance of creating relevant communications that can reach this hyper-engaged customer segment. 

Below, additional findings from the study titled: "The @Work State of Mind Project: Engaging the Most Engaged," a collaborative marketing research and development project by gyro and Forbes Insights.

Working Vacations

Among US execs, only 3% say they do not interact with work-related email or have business conversations while on vacation; most (39%) so so during every vacation. 

What Influences Business Decisions

More than three quarters of execs (77%) say personal values are important or critically important in making business decisions.

Social networks are also important to execs:

  • 67% of execs say professional social networks play a significant role in business decisions.
  • 56% of execs say personal social networks influence their decisions.

Fewer Decisions Made in the Office

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  • by John Slater Fri Apr 20, 2012 via web

    I like this article.content is well explained and nicely presented..

  • by Alex GIbson Sun Apr 22, 2012 via web

    Good article; though the finding that Europeans are more likely to connect with work on vacations than US or UK execs does seem a bit against the conventional wisdom that the Anglo-American work-ethic would lead to more of this activity.

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