Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Most Execs Are 'On' Regardless of Time or Location

April 20, 2012
  |  16,154 views

Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves from work after hours, according to a study by gyro and Forbes Insights

Among senior decision-makers, the boundaries between work and leisure have all but disappeared: 

  • 52% say they receive information related to business decisions around-the-clock, including weekends.
  • 63% check work-related email every 1-2 hours during non-work hours.
  • 53% step away from dinner to deal with work-related issues.
  • 98% send work-related emails during the weekends or at night.
The findings highlight the importance of creating relevant communications that can reach this hyper-engaged customer segment. 

Below, additional findings from the study titled: "The @Work State of Mind Project: Engaging the Most Engaged," a collaborative marketing research and development project by gyro and Forbes Insights.

Working Vacations

Among US execs, only 3% say they do not interact with work-related email or have business conversations while on vacation; most (39%) so so during every vacation. 

What Influences Business Decisions


More than three quarters of execs (77%) say personal values are important or critically important in making business decisions.

Social networks are also important to execs:

  • 67% of execs say professional social networks play a significant role in business decisions.
  • 56% of execs say personal social networks influence their decisions.

Fewer Decisions Made in the Office


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
2 rating(s)

Add a Comment

Comments

  • by John Slater Fri Apr 20, 2012 via web

    I like this article.content is well explained and nicely presented..

  • by Alex GIbson Sun Apr 22, 2012 via web

    Good article; though the finding that Europeans are more likely to connect with work on vacations than US or UK execs does seem a bit against the conventional wisdom that the Anglo-American work-ethic would lead to more of this activity.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!