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Best Day to Publish Facebook Content? It Depends

April 30, 2012

Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is the most engaging day for telecom and consumer goods brands, according to a study by Socialbakers.

For the study, Socialbakers reviewed user activity on a weekly and hourly basis for over 10 million Facebook pages across 10 industries to determine the best days of the week to achieve maximum Fan engagement.* 

In the auto sector, brands generate the most engagement from their Fans on Tuesdays (0.11%), Wednesdays (0.10%), and Fridays (0.10%) particularly via photo-centric content.

Sunday is the day when fast-moving consumer goods (FMCG) brands can expect the highest levels of engagement via social media platforms. Most interaction with FMCG brands is photo-centric as well, reaching its peak over the weekend, particularly on Sunday (0.16%):

Telecom brands also register high engagement via visual posts, with 0.11% engagement on Sundays (and a peak at 7am), compared with only 0.06% on Tuesdays and Thursdays:

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  • by Carole Holden Mon Apr 30, 2012 via web

    These statistics validate the opinion I've long held that it's SOCIAL Media, not marketing media. Facebook is an entertaining way to engage with fans, but if you hope to use it to sell to them, you'll likely be disappointed in your results, and lose fans in the long run.
    Carole Holden
    Gelmtree Advertising (

  • by Justin Tariman Mon Apr 30, 2012 via web

    Does the study taken only from U.S. social media consumption? I want to know what other countries have too.

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