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Social Media Top Channel for Sharing Curated Content

May 7, 2012

Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata.

Among marketers surveyed, roughly one in three (32%) curate content daily, three in ten (31%) do so weekly, and one in five (21%) curate content on a monthly basis.

Below, additional findings from Curata's 2012 second annual Content Curation Adoption Survey.

Agencies are embracing the trend, too: 75% of marketers from agencies and consulting groups say content curation is a more important part of their marketing strategy in 2012 than it was a year ago.

Social media is the top channel for sharing content

Among marketers who curate content:  

  • 76% share curated content via social media channels.
  • 57% share content via personal email messages.
  • 54% share content via blogging. 

Fully one in four (25%) marketers say they share content via news portals or microsites, while 20% share via RSS channels.

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