Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Bing-Powered Share of US Search Reaches 30% in April


Bing-powered searches—those served by and—accounted for 30.01% of all US searches conducted in the four weeks ended April 28, 2012, up 5% from the previous month and 11% from the previous year, according to data from Experian Hitwise

Bing accounted for 14.32% of searches in April, up 5% from the previous month and 16% from the previous year, while Yahoo accounted for 15.69% of searches, up 5% from March and 7% from April 2011.

Even so, Google retained the largest share of search in April with 64.42%, down 3% from the previous month and 5% from the previous year.   

The remaining 65 search engines in the Hitwise Search Engine Analysis report accounted for 6.51% of US searches.

Longer Search Queries Increase 

The number of longer search queries—those averaging searches of five to eight words—increased 2% from March, while the number of shorter search queries—those averaging one to four words in length—was unchanged.

Searches of one-word comprised the plurality of searches, some 28.63% of all queries as of April, up 19% from the previous year.

Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!