In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law and the potential fines associated with noncompliance, according to a survey from international business law firm Fasken Martineau.
Bill C-28, Canada's Anti-Spam Legislation (or "CASL", formerly known as the Electronic Commerce Protection Act and the Fighting Internet and Wireless Spam Act) was finalized on December 15, 2010 and is expected to become law by early 2013.
Among US marketers surveyed, 57.6% said they were unaware of the new act. Moreover, 68.5% of those surveyed—including 23.6% of those aware of the new law—did not know they could be fined for sending unsolicited email to Canada:
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