Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix.

Only 49% of surveyed B2B brands track what consumers are saying about them via social channels, compared with 78% of B2C brands and 68% of brands that serve both B2B and B2C markets. 

Moreover, only 31% of B2B brands have processes in place to follow up on customer feedback posted on social websites, compared with 58% of B2C brands and 54% of those serving both markets.

Below, additional findings issued by Satmetrix, based on a global survey of Netpromoter.com community members.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...