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Digital Out-of-Home Ad Spend Forecast Up 19.2% in 2012

May 29, 2012

Global digital out-of-home media (DOOH) revenues, generated by digital place-based networks (DPNs) and billboards and signage operators (DBBs), grew 15.3% to $6.97 billion in 2011, and are forecast to accelerate 19.2%, to $8.3 billion in 2012, according to data from PQ Media.

The continuing economic recovery and record political ad spending are key drivers of the strong 2012 forecast, according to PQ Media.

In regional terms, the Asia-Pacific (APAC) market is the primary growth engine. In 2011, APAC was the fastest-growing and largest DOOH region, accounting for 40% of all worldwide revenues.

The Americas accounted for 35% of total DOOH revenues in 2011.

Below, other findings from PQ Media's Global Digital Out-of-Home Media Forecast series, which tracked, analyzed and forecast revenue, growth, and trends in the leading 28 global digital out-of-home (DOOH) markets in four major regions: The Americas; APAC; Europe; and the Middle East and North Africa (MENA).

Country Highlights

Overall, the global DOOH industry expanded at a compound annual growth rate (CAGR) of 13.7% during the the 2006-2011 period. The US remains the largest global market; however, China, now second to the US, is growing at a faster rate.

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