Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of global executives say social business is important to their organization today, and 63% say social business will be important in three years:
Social business is defined in the report as those activities that use social media, social software, and social networks to enable more efficient, effective, and mutually useful connections among people, information, and assets.
Below, additional findings from the 2012 Social Business Global Executive Study and Research Project, a report by the MIT Sloan Management Review and Deloitte.
Media and Tech Leading the Way
Social business appears to be thriving in the media (entertainment, media, and publishing) and tech sectors.
Asked how important social software is to their organizations, execs in the energy and utilities industries were the least enthusiastic (7%), whereas those in the media and tech industries were the most enthusiastic (37% and 29%, respectively):