Consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, more than twice the proportion (13%) who began their research with Google, according to report by Forrester Research.
Moreover, that's almost a complete reversal from the third quarter of 2009, when 24% of consumers said they began researching previous online purchases at Google, compared with 18% who did so via Amazon.
Below, additional findings from the Forrester report titled "Why Amazon Matters Now More Than Ever."
Amazon's global net sales amounted to $48 billion last year. In the US, its sales have outpaced e-commerce growth as a whole, accounting for 19% of all online sales in the country in 2011, up from 9% in 2001.
Take the first step (it's free).
You may also like:
- SEO vs. Google Ads: Which Approach Is More Effective?
- The Most Common SEO Issues Impacting Crawlability and Indexability
- How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results
- Five Google Ads Tips to Help You Become a Better PPC Marketer
- How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]