The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in 2012, according to a new study by the University of Massachusetts at Dartmouth:
- 73% now use Twitter (have an official corporate account with tweet activity in the previous month), up 11 percentage points (or 17.7%) from the 62% that did so in 2011.
- 66% have a corporate Facebook page, up 8 points (or 13.8%) from the 58% that did so a year earlier.
- 28% have a corporate public-facing blog from the primary corporation with posts in the previous 12 months, up 5 points (or 21.7%) from the 23% that did so in 2011.
Below, other findings from The Social Media Surge by the 2012 Fortune 500, issued by the Center for Marketing Research at the University of Massachusetts at Dartmouth.
Some 365 (73%) of the 2012 F500 have a corporate Twitter account with a tweet in the previous thirty days; among them, the 10 largest companies (Exxon, Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Berkshire Hathaway, Fannie Mae, Ford Motors and Hewlett-Packard) consistently post to their Twitter accounts.
Twitter Accounts by Industry
The F500 companies with Twitter accounts come from a cross section of industries.
The food consumer products industry has the highest Twitter penetration with 93%, followed by the specialty retail and aerospace industries, each with 86%.
A partial list (below) shows those industries with the greatest presence on Twitter: