Lenna Garibian
Lenna Garibian is
a MarketingProfs research writer and a marketing consultant in the tech industry,
where she develops engaging content that builds thought leadership
and revenue opportunities for clients. She's held marketing and research positions
at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid
and LinkedIn.
Articles by Lenna Garibian
For the first time in two years, optimism levels are rising among the world's global executives, according to the annual ... more
Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely ... more
Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study ... more
Social media has become an important way for financial advisers to engage with clients and grow their business, according to ... more
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views ... more
Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile ... more
Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view ... more
In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); ... more
Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, ... more
Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 ... more
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