Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, according to a survey from Lab42.

Moreover, among those who like brands on Facebook...

  • 82% say Facebook is a good place to interact with brands.
  • 75% say they feel more connected to brands.
  • 69% say they have liked a brand because a friend has done so.

However, not all fans are convinced that brands are listening to them: Among those 82% who say Facebook is a good place to interact with brands, only one-third (35%) say they believe brands listen to them on Facebook.

Below, additional findings from Lab42.

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