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Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" from IDC.

"The main culprit is the economy," wrote Rich Vancil, VP of IDC Executive Advisory Strategies, in a recent blog post. "Management teams are not willing to spend until better signs of demand pick up. The second factor is media shift: Going-to-market with digital vs. traditional media."

Tech marketing budgets hit a low point in 2009, falling 8.3% in the wake of the financial crisis. In 2010, tech marketing budgets increased 3.7% over the previous year, and then rose 3.5% in 2011.

Below, additional findings from IDC's 2012 CMO Tech Marketing Benchmark Study, based on a survey of 91 tech companies conducted from May to August, 2012.

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