Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion in 2012 to $27.0 billion in 2017, according to an Oct. 9 report by Forrester Research.

Interactive display media spend is expected to outpace total ad spending rates: Offline media is poised to grow at a modest 1.1% CAGR over the same period.

Growth in video is projected to outpace other interactive channels.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...