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Small Business and the Presidential Election, the Economy, and Marketing

October 25, 2012

US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle Confidence Index, which polled local business owners about their confidence in the US economy, expected business revenues, and marketing activities.

Among the small business owners surveyed, more than one-half (51.9%) say Mitt Romney is better equipped to lead the US in an economic recovery, 28.4% say Barack Obama is better equipped to do so, and 18.7% say neither candidate is qualified to lead the US in an economic recovery.

"American small businesses are still struggling to recover from the recession," said Payam Zamani, CEO of "As a result, small business owners have turned to free social media platforms such as Facebook and Twitter as marketing vehicles...[and] have slowed their investment in paid-marketing services such as daily deals, though there are still many opportunities for growth within certain segments of service offerings."

Below, additional findings from, a division of Reply!

US Economy

Economic concerns are still weighing heavily on small businesses:

  • Nearly 60% say they believe the US economy was stronger four years ago than it is today.
  • Expectations for the future are mixed: 37% expect the economy to be healthier in one year from now, whereas 36% say it will be worse and 28% expect the economy to remain the same.
  • Roughly 23% plan to increase headcount in the next six months, 50% plan to maintain headcount, and 8% plan to reduce headcount, down from the 13% who planned to do so in the fourth quarter of 2011.

Social Platforms, Paid Services

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