Some 86% of B2C marketers in North America are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content marketing, according to the findings of the first B2C content marketing study from MarketingProfs and the Content Marketing Institute.
Among the highlights of the "B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America" study:
- B2B marketers use social media more often than their B2C counterparts; however, B2C marketers consider it more effective (57% of B2C marketers think social media is effective vs. 49% of B2B marketers).
- On average, B2C marketers use four social media platforms, compared with five used by B2B marketers.
- On average, 28% of B2C marketing budgets are allocated to content marketing, and 55% of consumer marketers plan to increase their content marketing spend.
Below, additional findings from the CMI and MarketingProfs study, "B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America."
B2C Content Marketing Tactics
Take the first step (it's free).
You may also like:
- Five Content Marketing Myths Debunked
- The Top Content Marketing-Related Search Queries and Hashtags
- Four Human Writing Tips That Will Make Search Bots Smile
- Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)
- B2B Video Content: Top Goals, Formats, Channels, and Challenges