Some 86% of B2C marketers in North America are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content marketing, according to the findings of the first B2C content marketing study from MarketingProfs and the Content Marketing Institute.
Among the highlights of the "B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America" study:
- B2B marketers use social media more often than their B2C counterparts; however, B2C marketers consider it more effective (57% of B2C marketers think social media is effective vs. 49% of B2B marketers).
- On average, B2C marketers use four social media platforms, compared with five used by B2B marketers.
- On average, 28% of B2C marketing budgets are allocated to content marketing, and 55% of consumer marketers plan to increase their content marketing spend.
Below, additional findings from the CMI and MarketingProfs study, "B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America."
B2C Content Marketing Tactics