Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

2013 B2C Content Marketing Benchmarks, Budgets, and Trends

November 14, 2012
  |  15,632 views

Some 86% of B2C marketers in North America are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content marketing, according to the findings of the first B2C content marketing study from MarketingProfs and the Content Marketing Institute.

Among the highlights of the "B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America" study:

  • B2B marketers use social media more often than their B2C counterparts; however, B2C marketers consider it more effective (57% of B2C marketers think social media is effective vs. 49% of B2B marketers).
  • On average, B2C marketers use four social media platforms, compared with five used by B2B marketers.
  • On average, 28% of B2C marketing budgets are allocated to content marketing, and 55% of consumer marketers plan to increase their content marketing spend.

Below, additional findings from the CMI and MarketingProfs study, "B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America."

B2C Content Marketing Tactics

In general, the larger the B2C company, the more tactics used: Companies with 10,000 or more employees use an average of 16 tactics, whereas the smallest companies use an average of 10.


Compared with their B2B counterparts, B2C marketers use more mobile content, mobile apps, print magazines, and print newsletters; however, B2C marketers use far fewer case studies, whitepapers, webinars/webcasts, and research reports.

B2C content marketing tactic usage

B2C Content Marketing Challenges


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

Comments

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!