Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to a new study conducted by the Economist Intelligence Unit for Oracle.
For instance, only 19% of surveyed senior executives worldwide say their information technology (IT) teams are involved in bringing innovative ideas to market.
Senior executives are far more likely to cite product development (47%), marketing (45%), and research and development (44%) as the teams involved in bringing innovative ideas to market.
One in four (25%) senior executives say sales teams are involved in cultivating innovation within the organization, while 24% say customer service teams are involved in such efforts.
Take the first step (it's free).
You may also like:
- Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)
- Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now
- How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]
- Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event
- How to Create a Customer Journey Map to Optimize Your Campaigns