Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to a new study conducted by the Economist Intelligence Unit for Oracle.

For instance, only 19% of surveyed senior executives worldwide say their information technology (IT) teams are involved in bringing innovative ideas to market.

Senior executives are far more likely to cite product development (47%), marketing (45%), and research and development (44%) as the teams involved in bringing innovative ideas to market.

One in four (25%) senior executives say sales teams are involved in cultivating innovation within the organization, while 24% say customer service teams are involved in such efforts.

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.